EDR wins Best Prospect Data Provision award at Data Strategy 2008 - EDR continued their success on Thursday night by winning the Best Prospect Data Provision awards at Data Strategy 2008 - this was awarded for the best creation, enhancement and delivery of personal/business records captured with the appropriate permissions for marketing by third parties.  Once again, it was the work with Lovefilm on their lead generation strategy that clinched the winning entry.

After being shortlisted in two categories at Monday night’s Connect Awards 2008, EDR walked away with the Best New Data Technology award for Pure Lead, their online lead generation, management and conversion software.

Fighting off competition from The Software Bureau and Digital Marketing Group, EDR took the award for their work on the LOVEFiLM online lead generation campaign, a shining example of best practice and the successful implementation of technology in a cost effective and scalable new channel.

The Pure Lead technology is used to raise data quality through real-time validation and deduping across multiple sources of data.  It cuts the end-to-end process time for lead generation and ensures the swift delivery of data that is still fresh and responsive.  The combination of improved data quality and dramatically reduced time to contact creates the perfect conditions for converting prospects.

If you would like to learn more about how the Pure Lead technology can be used as part of your own online marketing strategy please contact Matt Bennathan on 020 7440 4380 or matt.bennathan@edragency.com