>> Email Marketing
Pioneers in the field, we've been helping some of the UK's largest advertisers realise the true value of email as a cost-effective, responsive and transparent acquisition channel since 2000. Email marketing is an incredibly dynamic and fast moving channel, requiring not only a unique set of skills but also a structure that reflects the demands and challenges of the channel. Through consolidated buying power and knowledge EDR combine market leading rates with unsurpassed expertise.
> Buying Power
EDR is the largest single buyer of B2C email media in the UK with significant power to negotiate with list owners and execute strategies cost-effectively. This means we can leverage the combined spend of our clients to increase commissions and reduce rates through regular "Trade Reviews" with major list owners.
> Planning
At EDR we have the largest email planning team in the industry and our clients also benefit from our unique planning solution, EDR Oracle. By using the same level of analysis in campaign planning as post-campaign evaluation we can accurately predict performance by specific email list.
> Campaign Management
Successful email marketing is intrinsically tied to campaign fulfilment. We believe that campaign management can make the difference between success and failure. That is why we have developed market leading processes and invested in expert staff. Through meticulous checks we ensure that creative is validated, delivery channels are clean and campaigns are broadcast on time.