>> ePRM Solutions
Through our unique understanding of online direct marketing we provide our clients not only with the means of capturing data or utilizing existing third party databases, but also develop the strategy to convert these prospects into customers. We refer to this practice as ePRM or electronic prospect relationship marketing. By treating prospects as though they are existing customers and creating ongoing dialog we help our clients understand the key drivers of the customer acquisition process. Through prospect pool build we can also allow users of traditional direct marketing channels to benefit from the cost effectiveness of digital communications and the benefits of existing data modeling. EDR’s ePRM solutions allow our clients to generate superior conversion rates and ensure that prospects develop loyalty to brands prior to transactional engagement.